: Patrick R. McElhiney; Marketing, News & Media (MKT)

Already Known Customer Marketing Impression Saver

This invention pertains to computer code that would apply to Internet ads, that would allow an advertiser to check and see if you have a cookie for the customer’s website, to determine if you are a customer or not. If you are an existing customer of the website, the advertisement system would be able to not advertise to you, saving impressions for new potential customers, rather than flooding customers that have already made purchases from that company. The technology could be as specific as looking up the customer, based on the cookie, from the advertiser, using the advertisement website’s Customer Relationship Management (CRM) system, to determine if the customer is still looking to buy something from the advertisement’s website, or if the customer has already purchased what they were looking at before. The prevents the advertisements from flooding customers that have already made their purchase. There is even the possibility that flooding an existing customer with too many advertisements could lose the account all together, so this technology is a must for large companies.

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